Overview

Problems

<aside> ➡️ Content Hundred, a solo-owned business, aimed to reactivate its online presence through Instagram and TikTok, enhancing discoverability and ranking on search engines.

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Content Hundred just came back from a 5-month break and wanted to reactivate the business by having an online presence through Instagram and TikTok.
Content Hundred was one man operated, by the owner. So, they didn’t have enough resources to manage all social media, especially creating content from scratch.
Content Hundred wanted to enhance the discoverability of its content by improving its ranking and visibility on search engines on Instagram and TikTok.

Solutions

<aside> ➡️ Content Hundred effectively utilized a consistent posting schedule, efficient content creation method, and optimized social media content and profile.

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Content Hundred maintained a consistent posting schedule to build trust, reach more people, and increase interactions.
Content Hundred used content repurposing method, the most efficient method in content creation, by repurposing blogs into social media contents to save money, time, and efforts.
Content Hundred optimized their social media contents, by crafting powerful contents and using best hashtags, and enhanced social media profiles and bio to raise brand recognition and grow audience base.

Goals

<aside> ➡️ Content Hundred aimed to build trust, save resources, reach more people, increase interactions, raise brand recognitions, and grow the audience base.

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Building Trust

Establishing confidence and reliability through consistent, ethical, and transparent actions.
- Share daily content on both TikTok and Instagram.
- Post 30 pieces of content monthly on each platform.
Saving Resources

Finding ways to be more efficient, cost-effective, and less physically or mentally tiring.
- Transform 3 blogs into 60 total posts for TikTok and Instagram.
Reaching More People

Extend the content to a diverse range of individuals with different backgrounds.
- Ensure 5,000 total views monthly on both TikTok and Instagram.
- Reach out to an overall 4,000 people each month on TikTok and Instagram.
Increasing Interactions

Foster more engagement, such as comments, likes, saves, and shares.
- Get 250 overall likes on Tiktok and Instagram.
- Achieve a 5% of monthly engagement rate by followers on TikTok and Instagram.
Raising Brand Recognitions

Increase awareness and familiarity with the brand among the target audience.
- Attract 100 total profile visits each month on TikTok and Instagram.
Growing Audience Base

Expand the number of people who follow or subscribe to the content or brand.
- Gain a 10% followers growth rate organically on both TikTok and Instagram.

Process

Timeline

<aside> ➡️ The process consisted of planning, execution, and evaluation is held for 37 days.

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3 Days Planning

Theming: 1 day
Writing: 2 days

32 Days Execution

Producing: 10 days
Posting: 30 days
Outreach: 30 days

30 Days Evaluation

Analyzing: 30 days
Reporting: 3 days

Timeline

Overview

Problems

Solutions

Goals

Process

Timeline

Planning

Theme

Writing

Execution

Production

Posting

Outreach

Evaluation

Analyze

Report

Wrap Up