Created for

Content Hundred

https://contenthundred.umso.co/

Surakarta, Indonesia

Created by

Content Hundred

https://contenthundred.umso.co/

Surakarta, Indonesia

Period

September 2023

Platforms

Instagram, TikTok

Tools

Adobe Illustrator, CapCut, Notion

Scope

Content Creation, Social Media Management

Table of Contents

Overview

Problems

<aside> ➡️ Content Hundred, a solo-owned business, aimed to reactivate its online presence through Instagram and TikTok, enhancing discoverability and ranking on search engines.

</aside>

• Content Hundred just came back from a 5-month break and wanted to reactivate the business by having an online presence through Instagram and TikTok.
• Content Hundred was one man operated, by the owner. So, they didn’t have enough resources to manage all social media, especially creating content from scratch.
• Content Hundred wanted to enhance the discoverability of its content by improving its ranking and visibility on search engines on Instagram and TikTok.

Solutions

<aside> ➡️ Content Hundred effectively utilized a consistent posting schedule, efficient content creation method, and optimized social media content and profile.

</aside>

• Content Hundred maintained a consistent posting schedule to build trust, reach more people, and increase interactions.
• Content Hundred used content repurposing method, the most efficient method in content creation, by repurposing blogs into social media contents to save money, time, and efforts.
• Content Hundred optimized their social media contents, by crafting powerful contents and using best hashtags, and enhanced social media profiles and bio to raise brand recognition and grow audience base.

Goals

<aside> ➡️ Content Hundred aimed to build trust, save resources, reach more people, increase interactions, raise brand recognitions, and grow the audience base.

</aside>

• Building Trust

  Establishing confidence and reliability through consistent, ethical, and transparent actions.

  • Share daily content on both TikTok and Instagram.
  • Post 30 pieces of content monthly on each platform.

• Saving Resources

  Finding ways to be more efficient, cost-effective, and less physically or mentally tiring.

  • Transform 3 blogs into 60 total posts for TikTok and Instagram.

• Reaching More People

  Extend the content to a diverse range of individuals with different backgrounds.

  • Ensure 5,000 total views monthly on both TikTok and Instagram.
  • Reach out to an overall 4,000 people each month on TikTok and Instagram.

• Increasing Interactions

  Foster more engagement, such as comments, likes, saves, and shares.

  • Get 250 overall likes on Tiktok and Instagram.
  • Achieve a 5% of monthly engagement rate by followers on TikTok and Instagram.

• Raising Brand Recognitions

  Increase awareness and familiarity with the brand among the target audience.

  • Attract 100 total profile visits each month on TikTok and Instagram.

• Growing Audience Base

  Expand the number of people who follow or subscribe to the content or brand.

  • Gain a 10% followers growth rate organically on both TikTok and Instagram.

Process

Timeline

<aside> ➡️ The process consisted of planning, execution, and evaluation is held for 37 days.

</aside>

3 Days Planning

• Theming: 1 day
• Writing: 2 days

32 Days Execution

• Producing: 10 days
• Posting: 30 days
• Outreach: 30 days

30 Days Evaluation

• Analyzing: 30 days
• Reporting: 3 days

Timeline

Planning

Theme

Writing

Execution

Production

Posting

Outreach

Evaluation

Analyze

Report

Wrap Up

Achievements

Our project to repurpose blog content for social media posts proved to be a powerful success. We not only achieved our primary objectives but also exceeded our expectations in various areas.

• Surge in content views.
• Reach broader audience.
• Real increase in appreciation.
• Significant increase in engagement, especially on TikTok.
• More users explored the business account.
• Noticeable rise in social media followers, more so on TikTok.

Key Findings

• The Effectiveness of Blog Repurposing

  Repackaging long-form blog posts into bite-sized social media content didn’t change the resonance and relevance with the target audience, yet we saved more time, resources, and money.

• The Power of Visual Content

  Demonstrating the visual content on social media engaged the audiences on a higher level than the written text. We twisted the text contents by combining them with color and adjusting the layout resulting in attracting more attention.

• The Various of Content Consumption

  Understanding the type of audiences out there delivers more eyeballs from various audiences. Posting the content in 2 forms, microblogs, and short video, give people the option to choose based on their preferences.

Lessons Learned

• The Difficulty of Consistency
  • Challenges: We encountered the tendency towards procrastination and laziness.
  • Next Step: Implement effective time management strategies, develop motivation techniques, stick to a well-structured content calendar, and set clear deadlines.
• The Value of Outreach
  • Challenges: We encountered a common challenge – the fear of initiating conversations.
  • Next Step: Shift in perspective, from seeing conversations as potential sources of anxiety to viewing them as valuable opportunities for connection.

Recommendations

Based on our successful experience, we recommend continuing to repurpose blog content for social media to save up more resources. We also advise exploring additional social media platforms and experimenting withvarious content formats to further expand our reach and engagement. Furthermore, maintaining a content calendar and regularly analyzing performance data are essential practices to keep the business growth.

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